Values, Vision, Core

Vision and Mission

Our vision is to provide service excellence to our partners and to be the best companion for farmers in enhancing their productivity, to assure the production quality and quantity in Indonesia by educating them Good Agricultural Practices as an approach and to apply the best plant cultivation practices.

Our Missions are:
  • To develop the company as well as hold on professional business and management consultancy service-oriented.
  • To accommodate human resource potential and developing business opportunity in its field.
  • To contribute to mutual partner optimally, both in services and consultancy.

Corporate Values

Within its name, Bersih Bijak Sejahtera represents 3 elements of words which each of them reveal philosophy reflecting our personality and characters.


“being strongly committed to carrying on every plan”

BERSIH (Clean)
‘Bersih’ means clean. This word reflects 3 characters:

Integrity. It shows an individual with a good personality; tightly hold on the value of honesty both in words and deed that marks into enthusiasm and vigorousness in life. Being passionate, honest and sincere to conduct task and responsibility; positively thinking, being persistent in reaching goals, proactive in any possibilities, progressive in achieving dreams, and actively working.

Responsible. Responsible is being ready to do every planned thing, and being strongly committed to carrying on every plan.

Sportivity. Being sportive means being gallant. It unveils being fearless to acknolwledge the corn, not merely giving excuses, and not to blame anyone for any mistake has been done.
BIJAK (Wise)
Bijak means wise. This word is related to the company’s system and government’s regulation which refers to Law no. 13 of 2003 on Manpower (Indonesian Labour Law).

Wise also means being cautious and respectful in using or applying what we have to reach a better life.
SEJAHTERA (Prosperous)
Sejahtera means prosperous. Being prosperous is a goal to achieve and to fight to meet the dreams and expectation of all employees.
Company Motto
Our Motto is C3:

  • Character. Every employee must have good characters. These characters include: being a whole self, confident, strong and never feel inferior of others’ strength.
  • Capability. Every employee must never stop learning, improve the competence to gain more knowledge, skill and good personality.
  • Capacity. Employee in good capability gains more value than another capability.


Our Talents
Human Resource is one of the most essential elements for the company. All individuals involved in our business are selected talents from each reliable field. Giving them appreciation, opportunities and good circumstances are how we motivate and maintain their productivity.

To develop human resource skill and competence, we conduct regular trainings once a year.
Sony Nullam
Ketua kelompok petani
Sebagai hasilnya, kami telah memperoleh lebih dari 22 ton cengkeh berkualitas untuk didistribusikan di pabrik-pabrik rokok di Indonesia.